True beauty simply exists and leaves the observer in quiet admiration; true beauty touches all our senses, and is often found in the most unexpected moments; true beauty is a curve that defies mathematics, and a line placed just so, juxtaposed with that curve; true beauty cannot be explained with science. Shakespeare’s verse is as true today as it was when written.
A beautiful typeface immerses the reader in the harmonies of forms; curves that end in a sharp corner to simply continue with a straight line to form a terminal, a serif, a letter. The reader has no awareness of the type designer’s craft, but effortlessly absorbs and comprehends the words that are so elegantly presented. A beautiful typeface has no need for base sale by chapmen’s tongues.